PMI launches IQOS Iluma i One in the UK

Philip Morris Limited (UK) has launched the iluma I One, the latest addition to its IQOS iluma heating non-burning equipment line, which currently includes iluma i, Iluma Prime and Iluma I One. The I One uses a bladeless Smartcore sensing system that provides tobacco flavor while reducing harmful chemicals by 95% compared to cigarettes. It is equipped with an LED LCD screen, auto-start and Flex Puff technology for a personalized experience. The device can be used with TEREA tobacco rods, including the new Pearl burst bead series, which is in line with Philip Morris Limited's strategy of providing satisfactory smoke-free alternatives to adult smokers and helps advance its vision of a "smoke-free future" in the UK.