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Philip Morris Limited (UK) has launched the iluma I One, the latest addition to its IQOS iluma heating non-burning equipment line, which currently includes iluma i, Iluma Prime and Iluma I One. The I One uses a bladeless Smartcore sensing system that provides tobacco flavor while reducing harmful chemicals by 95% compared to cigarettes. It is equipped with LED LCD
Philip Morris International (PMI) launches a new electric purple color scheme for the IQOS ILUMA i series and adjusts its product line layout Philip Morris International (PMI) announced that its heating and non-burning product IQOS ILUMA i series will adopt electric purple as the new standard color scheme. This color update aims to strengthen brand visual identity while optimizing product line structure. New sales channels and price strategies
Philip Morris International (PMI) announced that starting from April 1, 2026, the prices of its TEREA and SENTIA heated tobacco products will increase to tie in with tobacco tax increases. The retail price of TEREA products will increase from 580 yen to 620 yen, and the retail price of SENTIA products will increase from 530 yen to 570 yen. Miix series of products specifically designed for lil Hybrid devices,
IQOS ILUMA is a new generation of Heat-not-Burn products launched by Philip Morris International (PMI). Compared with older models (such as the IQOS 3 DUO), its biggest innovation is the complete elimination of the heating plate. The following are the core features and purchasing suggestions for the IQOS ILUMA series: 1. Core technology: SMARTCORE INDUCTION SYSTEM
